What is PrestaShop?

What is PrestaShop?

PrestaShop is one of the most widely used e-commerce platforms in the world, powering thousands of online stores across a wide range of industries. The large number of active stores reflects its robustness, flexibility and ability to adapt to many types of business. For those looking to move forward with the creation of a professional online store, PrestaShop is a mature solution with regular updates and a broad offering of modules and templates.

A global community behind the platform

One of PrestaShop's greatest strengths is its global community. The larger the community, the more developers there are creating add-ons, themes and features that are not included natively. This means your store can grow alongside your business, integrating new payment methods, invoicing systems, marketing tools and much more.

For a company that develops e-commerce solutions, such as ID Digital, PrestaShop is an effective and versatile platform suited to virtually any industry.

Key PrestaShop features for e-commerce

Among the standout features of this e-commerce platform are:

• Product management, variants (size, colour, and more), categories, multiple images per product and stock control;
• SEO optimisation and streamlined order and returns management;
• Support for vouchers and discount campaigns (global, by category or by product);
• GDPR compliance;
• Multi-language support — Portuguese, English, Spanish, German and more — making it suitable for both domestic and international stores.

If you want to boost your store's visibility in search engines, it is worth exploring best practices for e-commerce SEO, which help attract qualified traffic in a sustainable way.

Payment methods and integrations

When it comes to payment methods, PrestaShop supports options such as bank transfer, PayPal, Multibanco references (subject to a contract with the provider), Google Pay/Google Checkout and other gateways via specific modules.

The platform also integrates with external solutions such as CRM systems and invoicing software (for example, Moloni), simplifying the commercial and administrative management of your store.

How to create a PrestaShop store?

ID Digital provides e-commerce store creation services with a focus on the PrestaShop platform, handling the entire technical process so you can concentrate on your business.

Alternatively, it is possible to install the store independently, provided you have knowledge of programming, databases and web hosting. The simplest approach is to use Softaculous in your hosting control panel, which allows you to install PrestaShop automatically.

If you do not yet have the infrastructure in place, you can subscribe to a web hosting plan and proceed with domain registration to get your store up and running.

Why choose ID Digital

By working with ID Digital, you will have an experienced team by your side — a PrestaShop partner recognised as PrestaShop Experts — ensuring a solid and professional project. To get