The client
Marco Ferreira runs Loja das Lanternas, a specialist retailer covering lighting across its many applications. The catalogue spans professional torches, accessories, tactical products and outdoor gear, serving both private users and professionals in law enforcement and industry.
The challenge
The store was built on an existing PrestaShop installation with an established Google search ranking that could not be put at risk. The challenge was to organise an extensive catalogue spread across numerous categories — including Professional Lighting, Special, Industry, Outdoor, Military and Cutlery — without compromising accumulated search rankings. Expanding the available payment methods and reducing the customer support workload were also key requirements.
The solution
ID Digital worked within the PrestaShop platform, structuring the catalogue across its wide range of categories so that technical products with detailed specifications — lumens output, beam range, battery compatibility — could be easily found through clear, intuitive navigation.
- SEO preservation: the migration and reorganisation were carried out in a way that kept existing Google rankings intact.
- Rich snippets: structured data was implemented to enhance how products appear in search results.
- Payments: both online and offline payment methods were configured, giving customers flexibility at checkout.
- AI chatbot: an automated assistant was integrated to handle customer support, answering common questions about products and orders.
The result
Loja das Lanternas now has a broad, well-organised catalogue where a diverse category structure makes it easy to find specific products. Preserved Google rankings, reinforced by rich snippets, protect the visibility already earned. With online and offline payments and a support chatbot, the store is equipped to serve a variety of customer profiles while reducing reliance on manual support.
