What is a link?

A link, also known as a hyperlink, is a fundamental element of the internet that connects different pages, resources or online content. When a user clicks a link, they are redirected to another address, which can be a web page, image, document or any other type of file.

In practice, links are the foundation of web navigation and play an essential role for both users and search engines.

Types of links

There are several types of links used on websites:

Internal links: connect pages within the same website

External links: point to other websites

Backlinks: links from other sites that point to yours (very important for SEO)

The importance of links for SEO

Links are one of Google's main ranking factors. A well-structured website with internal links makes navigation easier and helps search engines index content more effectively.

Backlinks act as "votes of confidence", signalling to Google that your content is relevant and high quality.

Example of a link

A simple example of a link in HTML:

<a href="https://exemplo.com">Visitar página</a>

In this case, the text "Visitar página" is the clickable element that takes the user to another site.